House Beautiful - July/August 2018 Issue-

house beautiful


Ocotur Feature - Ethereal, Romantic, Mystical - Ariana Ost

forearm stand

What’s the story behind the creation of the Ariana Ost label?

I started the Ariana Ost label in 2016 as a brand to reflect my lifestyle and passions. I am a jewelry designer by trade and am a mom, homemaker and yogi in my personal life so I merged them all. I now design jewelry for the home and table and have entered the wellness space as well. I started the brand to reflect my style through a jewelry approach to design, I named the brand Ariana Ost as a tribute to my late mother whose maiden name was Ost. I am business partners with my father so this is a family business through and through. The DNA of the company is design through a lens of warmth and hospitality.

What can we expect from Ariana Os over the next few years? 

We can expect to grow into our design categories and build out our offerings across children’s, tabletop, home decor, and wellness. I want to keep designing as my life evolves into imagining more jewelry-like objects that have an emotional impact and keep our audience inspired. We are trying to evolve and be mindful of the designs we create to make sure each one has a purpose and feels special, we want our pieces to be cherished as modern day heirlooms that are timeless. 

Project Nursery Feature

Sam Simon’s Fab Finds from the Architectural Digest Show

Each spring, Architectural Digest hosts the world’s leading brands in every product category in home design. It’s always a fun show that features large brands as well as smaller brands, like the ones we shined a light on below. I had the pleasure of sashaying up and down those trade show aisles scouting out some new super-cool items I spied with my little eye at the AD show this year!

Located in NYC, designer and new mother Ariana Ost’s lifestyle brand offers an array of whimsical pieces, from intricate tabletop chargers to brass trinket dishes. The crème de la crème (in my opinion) were the delicate and oh-so perfect baby mobiles. They are super chic and can add just the right touch to a vacant corner.

baby mobile

 Dinner party spotlight - Ariana Ost on the Fashionable Hostess.

"Right in time for New Years Eve, this beautiful and romantic table is the perfect mix of refined and fun incorporating classic elements like gorgeous crystal glasses and festive one of a kind gold accents. Meet the creator of this table, Ariana Ost, who founded a brand of “modern day heirlooms” from jewelry to pieces for your table, many of which are featured here!! {The placemats, napkin rings and place card holders are all hers!}. I am thrilled that Ariana invited us into her stunning New York apartment for a dose of dinnertime inspiration. Read on for the touching story of how she came to start her company and more about how she likes to entertain!"


Our tabletop decor in a new years eve feature in Martha Stewart by Elisa Marshall of Maman. 

 Our tabletop decor featured in Harpers Bazaar for a winter wonderland dinner party curated by Love shack fancy and Maman. 

 Our tabletop collection at Bergdorf Goodman

 Our tabletop collection on Anthropologie

"Brooklynite Ariana Ost celebrates life's simple moments by elevating quotidian objects into romantic works of art. Inspired by her family and old world European art, she handcrafts her modern heirlooms in her Flatiron studio with her pup, London, by her side."

 Our Chakra Yoga Wall Hanging on Yoga Journal - Best of 2017.

"Need decorative inspiration for your home practice space? This gorgeous handmade Chakra Yoga Wall Hanging, by Ariana Ost, is the perfect accessory. Hang it near a window to catch the sunlight, and inspire energetic alignment in your spiritual body. The chakra charms and colored crystals will bring a sense of harmony to the room, and you can use it as a visual reminder to work through your chakras during meditation. "

Our Elizabethan Collar in Southern Living Magazine's Holiday Gif GuideOur Elizabethan Collar in Southern Living Magazine's Holiday Gift Guide

Our cast herb plant markers in Southern Living Magazine's Holiday Gift Guide

Our Maman Necklace Collaboration in Eater New York Holiday Gift Guide

Interview with Ariana Ost on Beyond Mom

yoga and spa magazine feature

Chakra Yoga Wall Hanging and Yoga Pose Wall Hanging featured in Yoga & Spa Magazine


Feature by Miss Mustard Seed on our garden cast herbs plant markers





Herkimer earrings featured in People StyleWatch!!

Available at Rodale's: Wire-Wrapped Luminous Herkimer Diamond Studs








Hair combs featured in the December 2016's The Oprah Magazine 'Oprah Favorite Things' page 170




Cover page of House Beautiful December 2016 featuring Ariana Ost Plant Markers



Rodale's holiday homepage feature

Feature by Love Mrs Mommy Blog





Our Parisian Key Necklaces in Nina Garcia's Quarterly Box - Review by My Subscription Addition -  and Hello Subscription



 The parisian key necklace on the homepage of Rodale's





Our Plant Markers available at Anthropologie



Our custom dog tags at Free People




Rodale's email blast featuring our cast herb bobbies and wrapped pyrite stud earrings



Our lovely products on uncommongoods





Read our interview and maker story on the uncommon goods blog 'the goods' 




Our coasters sold at Simon Pearce




Our "Scalloped Metal Hair Comb" and "Art Nouveau Statement Curved Hair Comb" featured in July 2016 Wedding Bells




Our 'Bonne Nuit' wall hanging featured on @mamaandtata's instagram