We founded a lifestyle brand that thrives on elevating the everyday experience and creating objects to be cherished as modern day heirlooms. Each handcrafted item is sentimental and gives you the opportunity to make your own story. The romantic collection is executed through a unique jewelry approach to design with products for you, your home, your table, your yoga practice and wellness journey.
Ariana Ost @ The Architectural Digest Show - NYC 2019
Ariana and her father, Jack
The relationship that I have with my father is one of sensitivity, friendship and partnership. My dad and I work together building this lifestyle brand, the Ariana Ost studio is our home away from home and chance to create decorative objects to bring deep meaning into other lives. Our vision for the company is to infuse experience, thoughtfulness and quality into everything we create. I am grateful for the support and love that family business can create. Clients love coming into our studio to collaborate on projects and appreciate the insight and personal touch we offer. My father and I have lunch together everyday and discuss philosophy, emotions, business and dreams sometimes calmly and sometimes with dramatic debate.
Ariana loves working with her Father Jack and her Maltipoo dog named London at their dreamy Flatiron Studio in NYC. In addition to being a female entrepreneur, Ariana is also a wife to her husband Eric and mother to her precious daughter Aurelie, and charming son Julian.
Our atelier studio and metal bench
My Story and Journey...
I grew up traveling with my dad to Paris on business and found myself and inspiration there. I would marvel at the beauty in this special place with perfect attention to detail. I noticed how an aesthetic had the power to change how I felt. I then studied at Parsons school of Design in NYC and Paris and went into fashion and jewelry design after graduating.
In 2006 my world was shaken when my mother was diagnosed with terminal lung cancer and given 6 months to live. My father researched endlessly and we discovered the world of wellness and power of natural healing. My mother became vegan, got rid of every toxic product, filtered her water and air. She was able to extend her life by 3 and a half years defying every odd and prognosis. The quality of life she experienced during her healing journey was incredible. After she passed away in 2009, I was forever changed, committed to sharing her story and power of nature to restore us.
After getting married I was looking for my own purpose and flow between my personal and professional life. I founded my own design service business but knew I wanted more. I wanted to merge my love of design with my passion for yoga, spirituality and wellness. After becoming a mother I wanted to create a legacy for my children, honor my mother and spend as much time with my father as possible. I started the Ariana Ost lifestyle brand - ‘Ost’ is my mothers maiden name - her name would live on as well as the creativity she instilled in me. My father joined me in business and we became partners to help heal the world in a fashion forward aesthetic. The brand grew organically and we are known for our jewelry approach to design, sourcing natures jewelry healing crystals from all over the world to bring joy to people and their spaces. We are grateful for the opportunity to share our story and designs to make a positive energetic impact through the love we infuse into the brand.